In 1951, the world famous American crooner Bing Crosby was denied
entrance into a Canadian hotel because he and his friend were dressed
completely in denim. Although the Hotel management eventually recognized
Bing and made an exception because of who he was, the story of the
incident traveled fast. Friends of his back home contacted Levi Strauss
and Co. and the designers immediately developed a custom denim tuxedo
jacket for Bing so that he would never have problems wearing Levi’s®
Jeans, even in fancy establishments.
For Spring Summer 2014, Levi’s® Vintage Clothing is reproducing
this famous piece of Levi’s® history and making a limited run of 200
jackets. All of the details are true to the original.
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