2015 commemorates the 100th anniversary of the partnership between Levi Strauss & Co. and Cone Denim.
Showing posts with label history. Show all posts
Showing posts with label history. Show all posts
Monday, August 31, 2015
Tuesday, December 2, 2014
True Fit - A Collected History of Denim
TRUE FIT
A Collected History of Denim
They came from the most miserable and dangerous working environments
to
conquer the most famous catwalks in the world – advancing from
functional and rustic work clothes to the hi-fashion status symbols worn
today.
The book, True Fit – A Collected History of Denim, is the story
of jeans’ genesis
and evolution. We are present at the birth of the
garment in the mid-1870s and
follow its evolution a hundred years
forward in time. The account of the
history of jeans also reveals that
the garment makes up an integral part of
American heritage.
Tuesday, April 15, 2014
Spring Time
Get yourself an icon.
LVC - 1936 Type I Jacket
The jacket first appeared around 1905, and it was meant as a protective
piece to accompany rugged denim pantaloons. The original Levi's 506XX
jacket was made from 9 oz. denim and referred to as a "blouse" until the
late 1930s, when it officially debuted as a jacket in the company's
catalog. This single-pocketed, buckle-back jacket became known as the
"Type 1
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